Forged Carbon. Satin Steel. Pure Performance.
Just when you thought that the best couldn’t get any better, Timex and The James Brand are back with another fresh take on the successful The James Brand × Timex Automatic GMT. Originally launched in spring 2024, the OG featured a titanium build and a grey and black colorway ignited by electric moss. Later that year, we saw it unveiled in a deep emerald that felt just right for fall. Now, the two brands are releasing yet another update to this knockout in a limited run of just 1,000 pieces, each engraved with its unique edition number.
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The James Brand x Timex Automatic GMT 41mm Watch Gift Set41 mm Stainless Steel/Stainless Steel$749.00
This new release of The James Brand × Timex Automatic GMT is part of The James Brand’s seasonal Nocturne Collection—a curated series of products unified by modern materials and tonal color stories. And while it builds on the refined field watch design of the two that came before it, there are a few elements that set this version apart. First and foremost, the 41mm barrel-shaped case retains the size and shape of the original but forgoes the titanium construction for fully sand-blasted stainless steel. This deliberate switch gives the watch a weightier feel for a stronger presence on the wrist with the same resistance against the elements. Though the case’s material may differ, it still performs with a 3-position screw-down crown and screw-on case back that provide 200m of water resistance.
Next, you’ll notice that the leveled-down dial has brand-new energy. Made from forged carbon fiber, it has a silky speckle that creates a dynamic shimmer as the watch moves; just enough charm to garner a double take without trying too hard. Even the crown carries this signature touch, with a forged carbon fiber inlay creating the iconic degree symbol of TJB. Standing out beautifully against the dial are tapered hands and applied indices with Super-LumiNova® in-fill for enhanced readability in the dark, complemented by a glanceable date window at 3 o’clock. All of this is housed underneath a sapphire crystal with anti-reflective coating for ultimate clarity in bright conditions.
Inside, the watch is still powered by a 9075 Miyota premium automatic ‘true’ GMT movement that allows the hour hand to be adjusted independently from the minute hand, letting you quickly change the main dial to the local time without moving any of the other hands or stopping the movement. Jet across time zones and explore new destinations, while the striking orange 24-hour hand continues tracking your home time. And with the GMT index on both the reflector ring and the unidirectional ratcheting ceramic top ring, this watch makes it just as easy to track a third time zone.
Built to fit right into your EDC suite, The James Brand × Timex Automatic GMT is offered as a gift set with two versatile attachments: a self-adjustable brushed stainless-steel bracelet with a new 3-link design, and a two-piece fabric strap secured with a stainless-steel buckle. Both are equipped with quick-release spring bars that make it easy to switch between the two while you’re on the move.
This latest evolution in Timex and The James Brand’s story not only brings a new look, but a bolder personality with a satisfying heft and a unique dial that doesn’t overdo it. And if this one is anything like its forerunners, it’s on course to be a hit. Those looking to add it to their lineup will want to act quickly. The James Brand × Timex Automatic GMT is available exclusively on thejamesbrand.com, timex.com, and at select retailers.
QUOTE FROM TJB FOUNDER, RYAN COULTER:
"This project is always one of the most exciting things we do. Each time we collaborate with Timex, we push further into the intersection of design, performance, and everyday usability—and people have really connected with that."
