Backlights seem like a standard feature on watches today, but this wasn’t always the case. Until the early ’90s, there was no easy way to read a watch in the dark.
Timex presented a solution to this frustrating problem with its INDIGLO® backlight feature. The invention was the next in a sequence of thoughtful, innovative watch features designed by Timex to respond to changing consumer needs.
Following the successful release of the Timex® Ironman® Triathlon® watch, which became the best-selling watch in America within a year of its release, the company began exploring other innovations that could target gaps in the market. While efficient timekeeping and water-resistance were two main areas Timex developed, it felt that backlights were a new functional feature for which consumers were searching.
Timex researchers had been experimenting with electroluminescent technology in different consumer applications and decided to try out the technology in timepieces. In 1992, Timex released a series of digital and analog watches with a new INDIGLO® backlight feature. The dials of these INDIGLO® watches were covered with a thin paper film which acted as a light bulb when lit up via battery power.
Timex’s hunch was right — the INDIGLO® backlight was a major success.
SHOP A FEW OF OUR INDIGLO® STYLES NOW:
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Expedition® Tide-Temp-Compass 45mm Silicone Strap Watch45 mm Green/Stainless Steel$269.00 -
Timex T80 Steel 36mm Stainless Steel Bracelet Watch36 mm Black/Stainless Steel$149.00 -
Reclaim Ocean 40mm Recycled Fabric Strap Watch40 mm Blue/Blue$139.00 -
Waterbury Ingersoll Standard 40mm Leather Strap Watch40 mm Brown/Silver-Tone$129.00
