As the days grow longer and temperatures rise, suddenly there’s a sense of excitement in the air. Summer is calling, and with it comes the longing to leave the confines of our homes and offices in search of a simpler way of life in the great outdoors.


Following this primal urge to go off-grid is a trend that’s become increasingly popular in recent years, with more and more people embracing nature as a means of disconnecting from technology and reconnecting with the world around them.


No matter where your own summer adventures may take you, having a dependable timepiece is crucial for an enjoyable experience. To fully embrace the wilderness and live in the present moment, it’s best to leave your phone or tablet behind. However, staying aware of the time of day becomes essential when you’re camping off the beaten path or hiking in the elements. That’s where the Standard 1854 comes in – a rugged watch meticulously crafted with the planet in mind, engineered to keep pace with your adventures.

One of the standout features of the Standard 1854 is its sustainable strap. Crafted from bio-based resin made with wheat fiber, it has a much smaller carbon footprint than a traditional resin strap. But despite its eco-friendly composition, it doesn’t compromise on durability or comfort. Take a swim, break a sweat, and don’t be afraid to get a little dirty— this strap can handle it.


The 1854 debossed on the strap is a nod to our watchmaking heritage, while a rotating top ring with elapsed time index, bold watch hands, black dial, heavy Arabic indices, and slightly larger 43mm case size bring both nautical and military-inspired influences to the design.

Nevertheless, our Standard 1854 isn’t just stylish – it’s also built to last. It’s water-resistant up to 100 meters, so you can head into the waves without leaving it ashore, and it’s built with a scratch-resistant mineral glass crystal for optimal clarity. Whether you’re snorkeling along the coast or traversing challenging terrains, it’s designed to withstand the demands of your voyage.


Now is the time to reconnect with nature, rejuvenate our spirits, and find balance in an increasingly hectic world. And with its rugged durability and commitment to sustainability, the Standard 1854 is a reliable companion as you embark on your journey.


Shop our full Standard collection here.

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