Today, on the 60th anniversary of Hawaii's statehood, Timex introduces its latest collaboration: Timex x Keone Nunes. This collection includes four timepieces designed in partnership with Keone Nunes himself, a master of the traditional Hawaiian tattoo technique called uhi.
Bringing together the craft of watchmaking with centuries-old tattoo designs, the Timex x Keone Nunes collection draws its inspiration from Polynesian symbols representing family, courage and safe travels in the journey of life.
"This partnership with Keone is special because it combines our passions for heritage and tradition to create something that's as beautiful as it is meaningful," said Giorgio Galli, Timex's Design Director. "Together, we designed a collection that pays tribute to our backgrounds and demonstrates our shared artistry, values and cultures to the world."
Using the classic Timex® Scout field watch as a starting point, Keone infused traditional Hawaiian tattooing and Polynesian culture across four unique timepiece designs. Every Timex x Keone Nunes watch includes the koa'e 'ula design on its dial. Usually referred to as a red-tailed tropicbird, the koa'e 'ula is a symbol associated with safe travels.
As additional nods to Polynesian symbolism, triangular nihoniho patterns and ihe spears are highlighted throughout the collection. Representing protection and guidance, the nihoniho pattern is debossed on either a black leather strap paired with a black dial or brown leather strap paired with a navy-blue dial. The two remaining timepieces in the collection have ihe spears debossed on a black leather strap paired with a gray dial or a tan leather strap with a black dial. Ihe spears are found in many traditional Polynesian tattoos symbolizing protection and courage.
"Hawaiian tattoo artistry is a practice you approach with intention, since it has the power to transport you back to the root of our heritage," said Nunes. "The traditional symbols represented in the Timex x Keone Nunes collection were intentionally selected to connect wearers to their roots for generations to come."
The Timex x Keone Nunes collection is available for purchase on Timex.com, at the Timex flagship store in Tokyo and at select global retailers for $109.
For more collaboration pieces, check out our Co_Labs Page!
