Tiny Watch, Major Flex: Meet The Teeny Tiny Timex Endorsed by Dimepiece

The Teeny Tiny Timex (aka TTT) endorsed by Dimepiece is a small-scale watch with a serious presence. It features a clean digital display, a sleek 20mm recycled stainless-steel case, and a stainless-steel expansion band that can be resized in seconds thanks to Perfect Fit links. Above the display, bold TIMEX branding in Dimepiece’s signature purple adds a hit of personality.

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  Teeny Tiny Timex Endorsed by Dimepiece 20mm Stainless Steel Expansion Band Watch with Perfect Fit

  20 mm Gold-Tone/Gold-Tone

  $159.00
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  Teeny Tiny Timex Endorsed by Dimepiece 20mm Stainless Steel Expansion Band Watch with Perfect Fit

  20 mm Stainless Steel/Stainless Steel

  $149.00

In 2020 when Brynn Wallner started Dimepiece, her femme-forward platform dedicated to women and watches, she discovered that smaller watches were frequently left out of the narrative, taking a back-seat to bigger, more “serious” watches. But Brynn felt that “teeny tiny” watches (as she affectionately calls them) were to be taken just as seriously as their larger counterparts, and she used her voice to champion the little guys, highlighting style icons throughout the decades unafraid to go tiny. Now, small watches are officially “in” again, with it-girls and boys alike opting for subtler, more jewelry-inspired pieces.

So, Timex and Dimepiece have felt the timing is right for a watch sized like jewelry but built with function. Stripped back and sized down, this is the kind of watch that everyone can wear, from new collectors (or First Dimers, in Brynn’s parlance) to seasoned collectors. The TTT’s range inspired the campaign shot on the New York City subway system, which is built for and used by everyone – a celebration of the beauty in the everyday. The photos are shot by Hannah La Follette Ryan, aka @subwayhands, who has built a cult following by tapping into this very spirit. Behind-the-scenes photography was shot by Sofia Ziman, who worked with Brynn for the campaign highlighting her first project with Timex, the 1995 Intrepid Dimepiece Edition.

A nod to the vintage digitals that once dominated wrists, the Teeny Tiny Timex’s no-frills style pairs classic functionality with casual-cool nostalgia.