Valentine’s Day is one of those commercial holidays that you either love, hate, or love to hate. And while most people are buying roses, paying compliments, and pursuing their soul mates, French creative Romaric Andre, known as seconde/seconde/, is heading in the opposite direction with our latest collab.
The Timex x seconde/seconde/ Loser collection steps away from the cheesy and feel-good to embrace the contrary: the bitter and malicious. Because while breakups are inevitable, they sometimes bring out the worst in us. After all, we all have our dark sides.
Dealing with the aftermath of a breakup often involves unconventional remedies for healing. One such remedy is focusing solely on the negatives and reassuring yourself that you're better off not having “such a loser” in your life. It’s a simple human response that requires zero effort, avoids hurting your ego, and skips introspection - and it also makes for an amusing spectacle for those not involved.
Hyping yourself up by trash-talking your ex may feel great, but let's face it – life is more complicated, and most of the time you’re just fooling yourself. As a play on this, the Timex x seconde/seconde/ Loser collection incorporates a rotating customized second hand that flips the script on those choosing a path of pettiness. The ‘L’ hand, initially defining your ‘ex’ as the ultimate ‘loser,’ takes an unexpected turn, pointing towards you every minute. It prompts self-reflection, making you wonder if you might be the loser after all. Is there really a winner, or are you both to blame?
So yes, this watch can definitely be some sort of a remedy for a hard break-up. Just be warned that aside from soothing the wound, it could also hurt a bit. If you plan on snagging one, you'll want to act fast - the previous three Timex x seconde/seconde/ drops sold out fast.
SHOP THE DROP BEFORE IT SELLS OUT:
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Timex x seconde/seconde/ Loser 38mm Stainless Steel Bracelet Watch38 mm Gold-Tone/Gold-Tone$259.00 -
Timex x seconde/seconde/ Loser 38mm Stainless Steel Bracelet Watch38 mm Stainless Steel/Stainless Steel$249.00
