Some things are worth making time for. The people who inspire us. The moments that stay with us. The things that make us feel most like ourselves.
Our ongoing collaboration with ethereal jewelry designer Jacquie Aiche continues with the True Intentions Collection, two distinctive timepieces designed to keep what matters most close at hand. Blending thoughtful watchmaking with Jacquie’s signature symbolism, each watch is an everyday reminder to trust your instincts, follow your own path, and make time yours.
A LITTLE SYMBOLISM GOES A LONG WAY
At the heart of each design is Jacquie Aiche’s signature Tribe Eye motif, bringing a personal touch to a classic rectangular silhouette. More than a way to tell time, these watches are designed to feel like everyday talismans, carrying a little meaning wherever life takes you.
Crystal hour markers and 28 additional crystals along the bezel catch the light from every angle, while polished stainless-steel bracelets bring a refined finish. The result is a balance of jewelry-inspired detail and everyday function, made to wear on its own or alongside your favorite pieces.
TWO DESIGNS. YOUR INTENTION.
The collection offers two distinct expressions of personal style.
The Black Enamel Design pairs a sleek black enamel dial with a two-tone stainless-steel case and bracelet. Its contrast of dark enamel, sparkling crystals, and polished metal brings an understated elegance to the wrist, with the Tribe Eye motif taking center stage.
The Malachite Design takes a more colorful approach with a dial crafted from natural malachite, a stone long associated with transformation. Its rich green tones complement a gold-tone stainless-steel case and bracelet, creating a striking backdrop for Jacquie’s signature motif.
Both designs feature luminant hands for easier time reading when the lights go down, a contrasting black crown detail, and a butterfly clasp for a secure, seamless fit.
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Timex x Jacquie Aiche True Intentions 24mm Stainless Steel Bracelet Watch24 mm Gold-Tone/Gold-Tone/Green$500.00
MAKE IT YOURS
A watch can be part of your everyday routine and still feel deeply personal. That's the beauty of the True Intentions Collection. Each piece brings together the practicality of a Timex with Jacquie Aiche’s expressive design language, inviting you to wear something that feels uniquely yours.
Choose the timeless appeal of black enamel or the natural beauty of malachite. Wear it alone or make it part of your signature stack. However you style it, let it be a reminder to spend your time on the things that feel true to you.
Because your time is yours to make.
