After the standout success and single-day sellout of last year's collaboration between Timex and Huckberry, we looked forward to joining forces with the brand once again. And in the midst of many other collaborations since, including joint ventures with Nigel Cabourn, Todd Snyder, HODINKEE and the Peanuts franchise, things once again lined up to create a new watch with Huckberry.
“This year, we took design cues from an iconic piece of Americana to create a watch as refreshing and timeless as its namesake. This super limited run is co-branded on the case back and features countless details that will make it a standout in any collection,” said the brand. We'll take those compliments, especially from a company that's steadily become a trendsetter in the menswear and outdoors spaces since its humble beginnings in 2010.
Starting with a design base that our fans already know and love, with a bi-color rotating bezel and angular, 1970s-inspired case, this new collaboration adds a sector dial with a multi-colored minute track and polished, rectangular indices. The always-wearable 38mm case diameter, domed acrylic crystal, hidden lug design and woven stainless-steel bracelet round out a watch that's a great homage to the era of early quartz timekeeping.
There's also a special new case back for the limited-run watch, with both Huckberry and Timex branding and the classic coin-slot battery hatch. And speaking of that limited-run status... the last time Huckberry and Timex collaborated on a watch, it sold out within hours of its launch. We might recommend setting an alarm.
The Timex x Huckberry Classic watch is available for $189 on Huckberry's website starting October 25. You can sign up for text messages from Huckberry and get early access to the release... or just go old-school, and keep refreshing the page when you wake up on Sunday. We'll have coffee on either way.