Honoring our Past with a Limited-Edition Release
2024 is an incredible anniversary for Timex. The last 170 years have shaped us as a brand. But in that time, we too have shaped our world. As we continue celebrating our 170th anniversary and our long list of firsts, we’re proudly introducing a limited-edition $1 Waterbury watch that honors our storied history.
$1 Then, $1 Now: Timex 170th Anniversary Edition $1 Waterbury Watch
Back in 1895, 35 cents got you about five pounds of candy, and just a dollar could claim you our coveted Yankee pocket watch. Farmers checked it during harvests, train conductors relied on it for punctuality, and factory workers synchronized their breaks by its hands. It was “the watch that made the dollar famous”—a humble timekeeper that transcended its price tag.
By the turn of the century, over six million of these ‘dollar watches’ had found their way into the hands of everyday Americans, democratizing quality timekeeping for all. Even literary legend Mark Twain couldn’t resist owning one, having sent us a dollar in exchange for a watch of his very own.
Now in 2024, we’re celebrating our legacy of accessible timekeeping with the Timex 170th Anniversary Edition $1 Waterbury Watch—a limited-edition of 1,000 available globally on November 16th and priced at just $1. It joins our beloved Waterbury collection, honoring our origins as the Waterbury Clock Company with finely finished surfaces and careful applications of watchmaking ingenuity.
It's powered by a reliable quartz movement, and displays a glossy ice white dial with our official 170th Anniversary Edition logo, elevated by 3D lacquered Roman numeral markers, beautifully detailed retro-style hands with luminescent in-fill, and a glanceable day and date window at 3 o’clock. The dial is protected by an anti-glare mineral glass crystal, and we’ve paired the 40mm brushed and polished stainless-steel case with the timeless shine of a natural leather strap in a rich shade of English Cordovan brown, featuring quick-release spring bars for effortless strap changes.
Flip the watch over, and it reveals a caseback enhanced with vertical brushing and engraved with a commemoration of this special moment in our watchmaking history. It’s a celebration of our legacy, a reminder of where we started, and a testament to the timeless quality and craftsmanship that has defined Timex for generations.
Time is of the Essence
With only a limited number up for grabs, this watches is expected to sell quickly; once it's gone, it's gone. Those looking to claim a $1 watch of their very own can do so at all participating retailers at 10am locally. It will also be available on Timex.com US and Timex.ca (10am EST / 7am PST), Timex.co.uk (10am GMT), Timex.eu (10am CET), and shop.timexindia.com (10am IST). Don’t miss this once-in-a-lifetime opportunity to celebrate time, resilience, and the enduring spirit of the dollar.
What’s Next:
As we continue to push the boundaries of innovation, we’re thrilled to reveal what’s on the horizon. Our upcoming collections showcase our uncompromising dedication to quality and style, with even more premium materials that watch enthusiasts will definitely want to keep an eye out for – so stay tuned!
