2024 marks an incredible anniversary for Timex. The last 170 years have shaped us as a brand. But in that time, we too have shaped our world.

Since 1854, Timex has proudly stood out in embodying the spirit of American ingenuity. Beginning as the Waterbury Clock Company in Connecticut’s Brass City, we combined European clockmaking and American ingenuity to take clocks from the mantels of the 1% and bring them to the rest of the world. We boldly shook up a 300-year-old industry to craft quality, accessible timepieces, and went on to carve out our place in time with a long list of firsts in watchmaking.


For the last 170 years, our commitment to innovative craftsmanship and thoughtful design has been our driving force. From technological breakthroughs like our revolutionary INDIGLO® backlight to introducing the first sports watch with our TIMEX IRONMAN®, we've been pioneers in the watch industry. We were one of the first watchmakers to collaborate with other brands back in 1928, the first to offer a $1 pocket watch, the first to introduce a smart watch with the Timex Data Link, and the first to launch a circular program for watches with Timex ReWound.

We proved that our watches could take a licking and keep on ticking time and time again through a series of live televised torture tests in the ‘60s, fearlessly shot them into space in the ‘90s, and have proudly seen them find their way onto the wrists of presidents, celebrities, and world-famous athletes throughout the years.

But what truly defines Timex extends far beyond our heritage and our firsts - it’s the way our watches have gone from being simple tools to cherished companions. Maybe your Timex was a gift, or perhaps it was a cherished heirloom passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. Watchmaking is our passion, and bringing you beautifully crafted watches that accompany you through all of life’s moments is what keeps us ticking and always evolving.

Our story began in 1854, but our next chapter begins now. As we turn the page to the next 170 years, the same passion that ignited our inception is what drives us to keep pushing forward, challenging the status quo, and making our mark on the world.


Let a Timex on your wrist be a reminder that time belongs to you.
Thank you for being a part of our legacy, and here’s to the next 170 years and beyond.
Click here to discover more about how we're making our mark on the world of watchmaking.

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