Greatness Isn't Given, It's Earned Over Time
We're excited to announce a powerful promotional collaboration with Sony Pictures Animation’s next feature film, GOAT, which makes its North American theatrical debut on February 13. An original animated action-comedy set in an all-animal world, the film celebrates the underdog spirit in all of us, a message Timex has long embodied through its enduring heritage as the “Greatest Of All Timekeepers.”
Timex is proud to partner with GOAT, a story rooted in commitment, resilience, and heart that celebrates the moments, big and small, that shape greatness. The story follows Will, a small goat with big dreams who gets a once-in-a-lifetime shot to join the pros and play roarball, a high-intensity, co-ed, full-contact sport dominated by the fastest, fiercest animals in the world. Will’s new teammates aren’t thrilled about having a little goat on their roster, but he’s determined to revolutionize the sport and prove once and for all that “smalls can ball.”
For more than 170 years, our watches have lived at the center of an analog life, quietly keeping time for those who put in the work when no one is watching, just like Will, showing up minute by minute against the odds. A Timex is a reminder that greatness is earned moment by moment, grind by grind, and that real victories are built over time. Make every second count, because there’s a GOAT in all of us.
As Sony Pictures Animation prepares to inspire and entertain audiences worldwide with GOAT, Timex continues its legacy of championing those who put in the work when no one is watching and celebrating the moments, big and small, that shape greatness. Greatness is not a destination reserved for a few; it is a path shaped one meaningful moment at a time.
